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29 October 2013
Under the patronage of His Highness SheikhFalah Bin Zayed Al Nahyan
Pink Polo celebrates 4th consecutive year as iconic breast cancer awareness event in the UAE presented by ADCB
Upcoming fun-filled family day promises to be an affair to remember
Abu Dhabi, 22nd October 2013,:The 4th Annual Pink Polo match is announced to take place on the Friday 8th November, 2013 at the Ghantoot Racing and Polo Club, announced at a press conference held earlier today at the St. Regis Hotel, Abu Dhabi. Launched in 2010 and an initial attendance of more than 3,000 spectators, the event is held under the patronage of GhantootRacing and Polo Club Chairman, HH Sheikh Falah Bin Zayed Al Nahyan, as a way of increasing breast cancer awareness in the UAE.
Polo enthusiasts from across the nation will converge at the UAE’s Royal Ghantoot Racing & Polo Club to witness the action at the main event, as the Argentinian’s lock horns with the Emirati team in an all out battle for awareness first, and competition second.
The iconic breast cancer awareness drive held every year has garnered a favorable response from the UAE population since its inception, due to its roster of fun activities and competitions prior to the exhibition polo match that promises entertainment for all age groups, such as pony and camel rides, falcon show, photo sessions with polo players, camel polo, balloon release, and a military skydive show
Other attractions include hot air balloon, face painting, henna, magic acts, balloon artists, doll house lounge, meet and greet photo wall, football tricks and tips coaching, live BBQ,live DJ, and much more.
All donations from the event along with 20percent of the proceeds from sales will go to Pink Caravan, a committee-run campaign that aims to raise 15 Million AED to continue outreach programs to the Nation, support breast cancer awareness and reinforcetheir support systems.
In addition, a best ‘pink dressed’ award is held to motivate attendees – adults, children, and even pets – to don their best pink outfit in support for the fight against the breast cancer and also in honour of those who survived the deadly disease, with prizes being handed out to the winning participants in the category.
Regarded as the nucleus of awareness dissemination at the event, the Pink Clinic is the venue to meet with medical experts and breast cancer survivors, learn self-examination techniques and undergo free screenings at the mobile mammography unit.
This year’s event is presented by ADCB and supported by Abu Dhabi Health Authority, Abu Dhabi Sports Council, Capital D Studio, Etihad Airways, KBS Communications, The DollHouse Dubai, The Living Room Cafe, Trio Couture, Yes Chef Catering, Almeka, St. Regis Abu Dhabi, and Abu Dhabi Media as its official media partner .
H.E Saeed Bin Houfan, Vice Chairman of Ghantoot Racing and Polo Clubsaid “We are very excited to host the this event four years in a row. With the tremendous response it has achieved so far, we are positive that this will be a hallmark event that will place the UAE as a nation that cares and promotes worthy causes, bringing maximum awareness to its growing population and thereby setting an example for other nations to follow.”
Dr. MajdiAbd El Muhdi, Head of Corporate Communications at ADCB said: “ADCB has been associated with Pink Polo since its inception and we are very happy with our continued involvement in this unique project which uses a fun and family friendly sporting vehicle to raise awareness of a very serious issue.
I know that the players have been working hard and I wish them good luck as they take to the pitch,” he said.
Oliver Key, General Manager, The St. Regis Abu Dhabi commented on the hotel’s involvement at Pink Polo. “We are proud to be a part of Pink Polo to help raise awareness about breast cancer. As polo is an innate part of the St. Regis legacy, this event gives us the opportunity to support an important cause and also provide our partners and guests with an exclusive polo experience.”
Breast cancer is the most commonly diagnosed cancer in the UAE and is the second-biggest killer of women in the country. If discovered and treated at an early stage, 98 per cent of sufferers will survive. However only 30 per cent of breast cancer cases in the UAE are diagnosed early.
For further information, kindly visit www.pinkpolo.ae or visit Facebook “Official PinkPolo UAE or Twitter @Pink_Polo”.
About Pink Polo: Pink Polo is a charity polo exhibition event organised by Ghantoot racing & polo Club in association with Health Authority Abu Dhabi, designed to support Breast Cancer awareness in the UAE. The event will take place on November 8th 2013 in Ghantoot Racing & Polo Club and is free for the public to attend, and gates open at 2 pm.
About Ghantoot Racing & Polo Club: Ghantoot Racing & Polo Club was founded 1997 and is a private, royal equestrian venue sprung up around the vision of the late PresidentSheikh Zayed Bin Sultan Al Nahyan and today run under the patronage of his son, H.H Sheikh Falah Bin Zayed Al Nayhan.
Set in 300 hectares of lush grassland, Ghantoot Racing & Polo Club showcases world-class polo and equestrian facilities, including eight polo fields, stables for over 200 top-class polo ponies and a 2,000-seater grandstand equipped with VIP entrance, media facilities and business centre. The Clubs colonial style Clubhouse includes dining facilities with outstanding views of the polo field as well as an opulent swimming pool and fully equipped gymnasium.
The club, known as one of the most prestigious and exclusive polo clubs in the region, is ideally situated just 45 minutes from Abu Dhabi City Centre and 15 minutes from Dubai Marina.
About Health Authority – Abu Dhabi (HAAD):
The Health Authority – Abu Dhabi (HAAD) is the regulatory body of the Healthcare Sector at the Emirate of Abu Dhabi and ensures excellence in Healthcare for the community by monitoring the health status of the population. HAAD defines the strategy for the health system, monitors and analyses the health status of the population and performance of the system. In addition, HAAD shapes the regulatory framework for the health system, inspects against regulations, enforce standards, and encourages adoption of world – class best practices and performance targets by all healthcare service providers in the Emirate. HAAD also drives programs to increase awareness and adoption of healthy living standards among the residents of the Emirate of Abu Dhabi in addition to regulating scope of services, premiums and reimbursement rates of the health system in the Emirate of Abu Dhabi. For more information visit www.haad.ae
About the Presenting Sponsor-ADCB: ADCB was formed in 1985 and as at 30 June 2011 employed over 3,813 people from 49 nationalities, serving over 480,000 retail customers and over 33,000 wholesale clients in 45 branches, 4 pay offices and 1 kiosk in the UAE and two branches in India. It is the third largest bank in the UAE and second largest in Abu Dhabi by assets, at AED 179 bn as at 30 June 2011.
ADCB is a full-service commercial bank which offers a wide range of products and services such as retail banking, wealth management, private banking, corporate banking, commercial banking, cash management, investment banking, corporate finance, foreign exchange, interest rate, currency, derivative and Islamic products, project finance and property management services.
ADCB is owned 58.08% by the Abu Dhabi Government through the Abu Dhabi Investment Council. Its shares are traded on the Abu Dhabi Securities Market. As at 30 June 2011, ADCB’s market capitalisation was AED 17 bn.
For more information, please contact:
ADCB, Corporate Communications Department, Tel: +971 (0) 2 696 2380,Fax:+971 (0) 2 610 9852
About St Regis Abu Dhabi: As St. Regis grows globally, the brand continues to celebrate its commitment to the international sport of polo in destinations that appeal to a new generation of luxury travelers including Abu Dhabi, Mexico City and Bangkok. The brand has long been associated with the world of polo, beginning at the turn of the last century when polo and St. Regis’ founding family, the Astors, became part of the New York social scene.
The St. Regis Abu Dhabi represents this year’s St. Regis team at Pink Polo. The hotel opened in August featuring 283 sumptuously-appointed guest rooms and suites, all offering panoramic waterfront views of the Arabian Gulf. The hotel boasts the world’s highest suspended hotel suite, the first Gary Rhodes’ restaurant in Abu Dhabi and the first Hommage Gentleman’s Grooming Atelier in the United Arab Emirates.
For further media information, contact:
M. +971 50 3588 220